Our Story

Persimmon Avenue, not just another shop

A serendipitous meeting, stationery, and lots of smiles. That was the humble beginning of transforming one grand home décor shop in the heart of historic downtown Noblesville.

Originally founded in 2019 new ownership began in 2023 by a young female entrepreneur with a background in architectural design and art. The destination shop called, Persimmon Avenue grew relationships with many unique artisans across the town to sell their goods exclusively in the shop. The mission of the shop grew to become the top destination for quality products made by the most talented artisans in the country help you create the lifestyle you'll love. 

Believing that the products being offered should hold a high standard of excellence, there was a need to take a step back in order to provide the quality desired. The story of a product doesn't start on the shelves of a store or listing of a website, it starts with an idea. It starts with the maker, artisan, creative, woodworker, author, the human behind it. This lead to some very strategic but necessary next steps.